How are music videos financed?
Typically, labels front the money for music video production. Record labels usually are obligated to pay for the video since they're the ones who also profit from the musician.
How are music videos distributed?
The producers can choose to have their video distributed on iTunes, VEVO or trace tv channels. tv advertising and video marketing and promotion are also available to push the video further to gain a wider audience.
How do audiences access music videos?
Due to advances in technology, music has become more available to download and stream on different sites compared to older techniques of just accessing the actual songs on radio or seeing it play on certain tv programmes whenever it comes on. This accessibility through Spotify, Vimeo, iTunes and more maps the music video more important as it will accompany the song to be a visual aid instead of not being as relevant as the song.
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